The logo for Dasopoulos draws inspiration from the store’s long-standing tradition of displaying ladders on the sidewalk — a signature image for many years. The design cleverly merges the initial Greek letter "delta" with the form of a ladder, creating a symbol that is both distinctive and meaningful. The new identity was applied across multiple touchpoints, including pencils, business cards, invoices, blocks, and stickers, ensuring a consistent and recognizable brand presence.