It all started with the name Sogreen: direct, positive, and inspiring, instantly expressing quality and environmental responsibility. The design took this vision further, creating a fresh identity that breaks stereotypes with vibrant illustrations, practical icons, and clean lines. Instead of heavy texts, information was visualized to deliver an engaging, user-friendly experience. A distinct color system and earthy tones help each product stand out, even when stacked on pallets, enhancing both shelf impact and the retail environment.